Labyrinth Map
Looking-Glass and VeggieGlobal News  

Today's news that effects tomorrow's world shouldn't be forgotten ...

Top LGVN Stories

Pre 2001 archives
About This News Site
Breaking headlines from other news sites around the world
General World News
European Vegetarian and Animal News Agency Headlines
General Animal News
Around Looking-Glass & VeggieGlobal
Global Healing Campaigns
New Vegetarian?
Good-Cause Support
The Animal "Highway Code"
Vegetarian Nutrition
Charities Directories
How To Build A Wildlife Garden
VeggieGlobal Main Site Entrance
Looking-Glass Main Site Entrance
Veggie / Animal / Environmental Groups Directory
Global Idealisms? ... The GGL
Wildlife Care
VeggieGlobal Kids


Published May 2002
LGVN Features - Consumer Product Labelling

A Product Labelling System that ends all the confusion

Find out more on the NOVA Key Label


In 2002, web sites VeggieGlobal and Looking-Glass launched a campaign and investigation into ethical labeling of food and consumer products. Now its own NOVA Key Label has become the most popular preference of labelling for consumers world-wide.

At the beginning of the NOVA Key campaign, its investigation focussed on food products labelled suitable for vegetarians etc., as well as questioning trendy "keyword" labeling used by manufacturers and supermarkets that are contrived to entice consumers interest or otherwise confuse them even more. It also raised questions about why some foods display ethical labels while identical products don't, even though they may be suitable for ethically conscious shoppers. The confusion based, on random labelling was becoming obvious.
The campaign also explored false claims by manufacturers and supermarkets on the authenticity of some products claimed to be suitable for vegetarians, and asked "are all veggie labelled foods totally meat free"? Investigations have shown that some supermarkets are making false claims about their products, and a revealing investigation in the UK's Sunday Observer in 2005 confirmed that many manufacturers where labelling their products as "Organic" when they weren't.

Find out more on the NOVA Key Label

Clearing the confusion

Tens of thousands of NOVA Key voters have given the thumbs up for the unique simplicity of the The NOVA Key label, because by using a cross on the relevant letters, it shows a consumer whether or not the product is ethically suitable for them, and eliminates the guess work when hunting for signs on vague and randomly labelled goods. (See example above; the red cross on the v means it isn't suitable for veggies)
With NOVA Key licensing now available to smaller manufacturers, restaurants, salons and on-line retailers, the NOVA Key label looks as if it will lead the way to finally give consumers an informed choice, and at the same improve the trust between manufacturer and consumer.

For consumers, the campaign also includes a way to vote to make the "NOVA Key" a legal requirement in your country ... a clear, ethical labeling system applying to all foods and products, which shows whether or not they are meat-free, GM / chemical free, organic or tested on animals.

Find out more at www.looking-glass.co.uk/novakey

Looking-Glass and VeggieGlobal News Copyright.
All rights reserved. www.veggieglobal.com and www.looking-glass.co.uk.
Any unauthorized redistribution or reproduction of part or all of the contents of these websites in any form is prohibited.
For permissions please use the
contact form


Where am I?

You are currently viewing the news site which is part of a unique non-profit web retreat.
Looking-Glass.co.uk and its sister site VeggieGlobal.com provide extensive resources on vegetarianism, animal welfare, humanitarianism, conservation, global healing campaigns and more.

This retreat is designed to help empower and inspire the world to think and act with natural diligence and compassion.

Thank you.

explore veggieglobal l explore looking-glass

the art of compassionLooking-Glass Homelands reception. Click on this house if you ever get lost.

A brief journey around
Looking-Glass & VeggieGlobal

VeggieGlobal Main Features
Looking-Glass Main Entrance
Animal Gateway
Environmental Gateway
Humanitarian Gateway

Meaties Turning Veggie
Veggies Intro to VeggieGlobal
Nutrition Guide
Ethical Labelling
Wildlife Gardening and Care
Animal Care
LaFAN (Lost & Found)

Global News
VeggieGlobal Dating
Good Cause Support
SOS Crisis International
Subscribe to VeggieGlobal

Your Letters
Contact VeggieGlobal
Copyright Stuff
Terms - Conditions - Privacy Policy
Detailed Sites Map

Looking-Glass © all rights reserved