its earliest incarnation in 1995 the
Amazon award winning Looking-Glass Ethical Arts and Media
retreat was created to enlighten and empower
individuals of a compassionate nature - and ultimately encourage global healing for all.
Looking-Glass has now evolved
to appeal to those who aspire towards an environmentally sound
and harmonious future through a more refined level of ethical
One main principle of the Looking-Glass philosophy can be
as pragmatic ethics; a form of study to find ecological solutions
through balanced research and active development, which truly
harmonises with nature - and without vested interest. This is achieved by first setting
aside counterproductive elements across the ecologoical and
such as eco-extremism, internet alarmism,
marketing jargon, political rhetoric, negative technology and, last-but-not-least, greenwashing.
Looking-Glass analyses cause and effect at
the core level and seeks a common-sense solution
This, for example, means addressing all levels of greenwashing
by contrived "ethical" businesses, arts / crafts projects and
charities and instead establishing a mode of ethical practice
which can reap genuinely sustainable benefits for both humanity and the
world's natural ecology. For example, we are
currently actively focused on the jewellery industry and have now spent
some years studying this highly contentious monetary giant
of the vanity world, where the devastating effects of mining are
deceptively disguised with ethical jargon, "fair-trade" labels and eco-style glamour.
The truth beneath the surface is far from ethical.
Looking-Glass is also continuing to develop The NOVA Key - which, according
to comments expressed by NOVA Key site visitors, is "the
clearest, most honest and practical of any ethical labelling system". We have now applied The NOVA Key to the works of a jewellery
artist to show how versatile the labelling system is - not just
on foods, but all kinds of consumer items ... even artworks.
Through the NOVA Key we also offer consultancy for
small food producers and makers of other consumer products in
preparation for inclusion into the NOVA Key beta programme.
The Ban The Bang! fireworks campaign continues as a resource
serving public concern worldwide (but mainly in the UK
where fireworks are still hugely under-regulated. Ban The Bang
has developed a set of balanced
workable proposals which should greatly reduce nuisance fireworks
- but at the same time satisfy all sides of the argument.
syncopates to the Earth's heartbeat ...
on a continual quest
to create ever-expanding ethical landscapes which in turn open up new ethical horizons.
This means there
are other connected websites and projects orbiting the Looking-Glass nucleus, all
which gravitate towards aspects of compassionate living
solutions. Since 1998 the
Looking-Glass sister site VeggieGlobal.com has inspired millions on a path
towards a veggie-vegan lifestyle. VeggieGlobal also provides
a uniquely pragmatic perspective on veganism and vegetarianism. Overall, the
Looking-Glass retreat provides ethically based resources, news, campaigns and appeals - mainly
covering animal welfare, humanitarianism and global conservation.
Apart from some of our reports for publication on these sites,
some Looking-Glass / VeggieGlobal articles are found through other
reputable websites and printed publications.
Due to administrative
limitations and to enable absolute focus on issues currently under
study not all of
Looking-Glass is updated regularly. Therefore there are some areas
which have laid dormant for many years and have now become
archive areas. This doesn't usually mean
that the information provided is no longer relevant, as many aspects
of the site exist as an oracle or resource - a reminder of things we should
always be aware of and aspire to and which may help lead us towards a more harmonious
future. As time permits however, many areas of the site will eventually
be reorganized or specifically archived so that important research
updates and special reports are more easily found.
More about Looking-Glass below ...
on-line retreat is interlaced with information and advice to inspire
and stimulate the mind. There is discussion and analogies to stir
the conscience - a kaleidoscope of interplay as the Looking-Glass
mission guides site visitors towards a globally peaceful and humane
In seamless design, Looking-Glass also offers a broad menu of
interests and complimentary services - plus further exploration
on philosophy, meat-free nutrition advice, news, interactive campaigns,
good-cause support programmes, charity
listings and a variety of learning
modules for all ages. You can set Looking-Glass as your home page
with the assurance that you won't be showered with irrelevant
and intrusive advertising and settle into the relaxing atmosphere
within these environs knowing you are truly immersed in a balanced
combination of (perhaps) your favourite things.
away from the internet rush-hour, Looking-Glass
has grown slowly and organically ... long before the dot com gold
rush came then dissapeared. Free of religion and most politics,
this retreat emphasises the importance of a pragmatic, common-sense approach and always
aims to provide properly researched and accurate information.
It also includes many everyday lifestyle interests for
everyone's benefit. You'll find
- one of the most popular and longest serving veggie/vegan
resources of its kind worldwide,
plus areas of selective reviews,
related subjects and discussion.
from environmental discussion, Looking-Glass is also interwoven
with evolutionary philosophies - such as a journey towards universal
awareness.The essence of this philosophy extends towards mood
environs and other inspiring perspectives scattered throughout
this on-line "retreat".
reflect your mood or emotion, Looking-Glass helps you find
solace during times of reflection and gently leads you along a path
to help you unwire yourself from the
hive-like interplay and superficiality
of social media and associated apps which have instilled so
much dumbing-down into the connected world.
and inspiration - in times of solitude
"Like" free, and therefore deeper
inependent thinking and judgement - through inner realization
- an informed choice without blind influence.
of giving - through a heightened sense of outward compassion
... but without grabbing for kudos.
and peaceful change in your life - through compassionate interaction
... where gratitude takes precedence while seeing through the
eyes of others.
please get involved in our campaigns,
other important contributions towards world healing.
After you have browsed
through the main contents you may find paths around Looking-Glass
that lead you deeper into its philosophy or else future adventures
of the Looking-Glass community - and ask yourself ...
Are you reflecting?
the planets and moons
Looking-Glass is like a solar system ... Where you are right now
is the nucleus ... the Homelands ... and beyond are planets (like
moons and satellites all encircling ... and ever evolving. Amongst
all of this are gateways and paths to help you find what you are
looking for. But if you ever get lost in this labyrinth of literally
thousands of pages, you will be brought back to this Homelands
Reception page by clicking on the house on the top right or bottom
of almost any page. If you want to search for something more specifically
please use the labyrinth / map links.
hope you find Looking-Glass
both fun and enlightening, and
that you'll come back and visit us often ...
through the Looking-Glass.
Through the Looking-Glass
are here> Homelands
Main Introduction to Looking-Glass
and News - Areas of Interest - Gateways - Campaigns - Contributors
Map and Search
tune your search for features around the Looking-Glass solar system