Looking-Glass and VeggieGlobal
charities, philanthropic website beneficiaries and other aspects
of charitable web promotion
When you browse the web
you invariably come across philanthropic type sites offering advice
and information on animal, environmental and humanitarian issues.
Some provide shopping areas so that commissions made on sales are
donated to charities. Even some commercial sites offer a percentage
of their profits to charities.
At the more vulgar end of the scale, some good cause sites overfill
their pages with product banners in an attempt to get visitors to
buy through their links. It makes a terrible mess and the page contents
get lost in a sea of banner ads far outweighing the site's actual
There are worthy and sometimes excellent resources across some of
these sites, but one finds that in nearly all these cases the sites
donate their profits or commissions to the same old list of major
It's no secret these the major players of the world charity sector,
channel a very small amount of donations into the actual projects
and causes they represent. They also protect their self-serving
interests by hardly ever entering into reciprocal collaborations
with other organizations - so on major charity sites you will usually
never find a links page to other good causes. They clearly want
complete focus on themselves and the more donations they receive
the more they build their fortunes with an elitist manner of who
and what actually benefits from their organisation.
Small, unknown charities
or good cause groups on the web are completely left out of that
highly monopolizied arena.
Small concerns may have web sites which no-one visits because nobody
knows about them - They may be doing amazing work which goes unnoticed
and hence, under-funded. They may even be doing unique and amazing
work, which none of the major charities are doing themselves.
But the bigger charities have the
luxury to be able to afford the best professional designers to create
their web presence.
Meanwhile, many small group web sites can't afford good designers
to do their pages and so they can unfortunately be a rather hit
and miss affair ... untidy, unprofessional - and hence almost impossible
to find the information you want.
Being obviously passionate about their own mission, some animal
protection group sites can often present the hard facts in a manner
which turns visitors away before they even have a chance to explore
the site's cause.
For example, animal cruelty is visually a sensitive subject and
many small animal rescue groups make the big mistake of putting
pictures of tortured and butchered animals on the opening pages;
many people can't stomach this and so they click away from the web
page. This means the charity / group stands far less chance of reaping
any charitable benefit from visitor donations.
Looking-Glass offers practical help and advice to small groups who
we feel are doing great fieldwork but which are let down by messy,
undesirable web pages.
In fact, Looking-Glass has created a set of rules for small animal
groups with websites which, for example explains about not putting
distressing pictures on their opening pages - Let the site visitor
choose for themselves whether they want to see such pictures by
placing a "view pictures" link supported by a caution
warning. That way, visitors will have a chance to read the charity's
work and causes, whereby the site is more likely to receive donations.
If you are a small group or charity
in need of website guidance you will find a link at the bottom of
Our site philosophy here
at Looking-Glass and VeggieGlobal is to make every effort to design
our mission so that unknown charities and groups of compassionate
causes stand every chance of being recognized and helped - through
Although you'll see some of the usual charity names in our global
directories, you'll also find many unknowns with whom we have entered
into correspondence with - This is to clearly understand their mission
and to make sure they are doing what they say they are doing.
We highlight this point, because you should take caution when visiting
charity websites and be absolutely sure that they are genuine.
For example, there is one particular large, but in fact fake organization
which disguises itself as a humanitarian charity. They are basically
a cult, which brainwashes and extracts thousands of pounds and dollars
from their "victims". They have even approached us here
at Looking-Glass asking us to put their details on this site! We,
of course completely ignored their request. The charities commission
have been investigating that particular "humanitarian"
organization for years, but somehow they continue to get away with
it. That's just one example of the few unscrupulous groups out there
which are spoiling it for the rest of us - so always be aware when
interacting with any organization.
If you are a regular
or occasional giver to the usual list of major good causes, take
a moment to think about how you might help those even closer to
problem - outside the limelight of the charity sector.
Optimization Tips for Charities and Groups
and Related Paths to Explore
Global Charities Directory
Global Animal, Vegetarian, Environmental and Conservation Groups
to the Looking-Glass Homelands