Looking-Glass ... the art of compassion

The Looking-Glass and VeggieGlobal
Philosophy on charities, philanthropic website beneficiaries and other aspects of charitable web promotion

When you browse the web you invariably come across philanthropic type sites offering advice and information on animal, environmental and humanitarian issues. Some provide shopping areas so that commissions made on sales are donated to charities. Even some commercial sites offer a percentage of their profits to charities.
At the more vulgar end of the scale, some good cause sites overfill their pages with product banners in an attempt to get visitors to buy through their links. It makes a terrible mess and the page contents get lost in a sea of banner ads far outweighing the site's actual mission.
There are worthy and sometimes excellent resources across some of these sites, but one finds that in nearly all these cases the sites donate their profits or commissions to the same old list of major charities.
It's no secret these the major players of the world charity sector, channel a very small amount of donations into the actual projects and causes they represent. They also protect their self-serving interests by hardly ever entering into reciprocal collaborations with other organizations - so on major charity sites you will usually never find a links page to other good causes. They clearly want complete focus on themselves and the more donations they receive the more they build their fortunes with an elitist manner of who and what actually benefits from their organisation.

Small, unknown charities or good cause groups on the web are completely left out of that highly monopolizied arena.
Small concerns may have web sites which no-one visits because nobody knows about them - They may be doing amazing work which goes unnoticed and hence, under-funded. They may even be doing unique and amazing work, which none of the major charities are doing themselves.

But the bigger charities have the luxury to be able to afford the best professional designers to create their web presence.
Meanwhile, many small group web sites can't afford good designers to do their pages and so they can unfortunately be a rather hit and miss affair ... untidy, unprofessional - and hence almost impossible to find the information you want.
Being obviously passionate about their own mission, some animal protection group sites can often present the hard facts in a manner which turns visitors away before they even have a chance to explore the site's cause.
For example, animal cruelty is visually a sensitive subject and many small animal rescue groups make the big mistake of putting pictures of tortured and butchered animals on the opening pages; many people can't stomach this and so they click away from the web page. This means the charity / group stands far less chance of reaping any charitable benefit from visitor donations.
Looking-Glass offers practical help and advice to small groups who we feel are doing great fieldwork but which are let down by messy, undesirable web pages.
In fact, Looking-Glass has created a set of rules for small animal groups with websites which, for example explains about not putting distressing pictures on their opening pages - Let the site visitor choose for themselves whether they want to see such pictures by placing a "view pictures" link supported by a caution warning. That way, visitors will have a chance to read the charity's work and causes, whereby the site is more likely to receive donations.

If you are a small group or charity in need of website guidance you will find a link at the bottom of this article.

Our site philosophy here at Looking-Glass and VeggieGlobal is to make every effort to design our mission so that unknown charities and groups of compassionate causes stand every chance of being recognized and helped - through our exposure.
Although you'll see some of the usual charity names in our global directories, you'll also find many unknowns with whom we have entered into correspondence with - This is to clearly understand their mission and to make sure they are doing what they say they are doing.
We highlight this point, because you should take caution when visiting charity websites and be absolutely sure that they are genuine.
For example, there is one particular large, but in fact fake organization which disguises itself as a humanitarian charity. They are basically a cult, which brainwashes and extracts thousands of pounds and dollars from their "victims". They have even approached us here at Looking-Glass asking us to put their details on this site! We, of course completely ignored their request. The charities commission have been investigating that particular "humanitarian" organization for years, but somehow they continue to get away with it. That's just one example of the few unscrupulous groups out there which are spoiling it for the rest of us - so always be aware when interacting with any organization.

If you are a regular or occasional giver to the usual list of major good causes, take a moment to think about how you might help those even closer to problem - outside the limelight of the charity sector.

Website Optimization Tips for Charities and Groups

Directories and Related Paths to Explore

*The Global Charities Directory

*The Global Animal, Vegetarian, Environmental and Conservation Groups Directory.

*Crisis SOS International

*Back to the Looking-Glass Homelands

...areyoureflecting ?



Looking-Glass ... the art of compassion