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Labelling
Examples Revealed!
How
The 
Key can work
on DRINKS
MORE
EXAMPLES
Food
you
are here>
Drink
Cosmetics
and Toiletries
Clothes
Restaurant
Menus
Although
these product labels below are fictitious, the additives and ingredients
that end up in similar products at your local stores are very much
real.
The simple
thing to remember is that any letter on a Nova Key label ("N",
"O", "V", or "A") -
crossed in red means that it
becomes a clearly informed choice for veg*ns or ethically
minded consumers. I.e if there's a red cross through the V and you
are a veggie, then don't buy.
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| This wine
may have been made with 100% organic ingredients... even the
animals killed to make the clearing and fining ingredients were
farmed without being pumped up with antibiotics. It's organic,
but it isn't suitable for veggies. |
NOTE:
Website E-tailers and food catalogue companies licensed to use the
NOVA Key label will show the appropriately crossed Key next to the
advertised product
MORE
EXAMPLES
Food
you
are here>Drink
Cosmetics
and Toiletries
Clothes
Restaurant
Menus
Dodgy,
and frankly quite silly names and designs
© Looking-Glass and VeggieGlobal 2002
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SIGN
THE PETITION
Mail
this Campaign to a Friend
Have a Question?
Here
are lots of useful Q and A's
For
more choices, use the NOVA Key Campaign Menu top left of this
page to explore.
What You Can Do In Your
Own Time To Help
UNITED KINGDOM and
IRELAND site visitors
Due
to the current state of labelling practices in the UK, it's
worth keeping a vigilant eye open for products with "V"
or "O" style labels on them. And if you have doubts
about a product's authenticity as being totally meat free
or organic etc, then contact the stores management or the
producers themselves. Tell us about it as we will keep this
site updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Europe Mainland, USA,
Canada, Australia, Asia and New Zealand site visitors
Your
observations and information about the labelling situation
in your country is vital to our NOVA Key campaign. Tell
us your thoughts and findings as we will keep this site
updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Copyright
Information
©2000 onwards Looking-Glass and VeggieGlobal.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your
website please contact
us with
your enquiry.
Manufacturers wishing to apply to use the NOVA Key click
here
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