TO THE FRONT PAGE OF LOOKING-GLASS new ethical horizons
Flowers
 
 
To The NOVA Key Front Page
 

The Looking-Glass Ethical Clarity Labelling Campaign ...
The NOVA
Key©

Labelling Examples Revealed!

How The Key can work on
COSMETICS and TOILETRIES

MORE EXAMPLES
Food
Drink
you are here> Cosmetics and Toiletries
Clothes
Restaurant Menus

Although these product labels below are fictitious, the additives and ingredients that end up in similar products at your local stores are very much real.
NOTE that the thiner NOVA Key graphic style options above can be used on cosmetics.

The simple thing to remember is that any letter on a Nova Key label ("N", "O", "V", or "A") - crossed in red is an indicator as to whether it may not suit your ethical preference.

This lipstick contains animal derived products like Glycerine (from animal cells), but it WASN'T tested on them.

 

This hand crème isn't made from animals, but it WAS tested on them.

 

You can use this shampoo with a clear conscience.

NOTE: Website E-tailers and food catalogue companies licensed to use the NOVA Key label will show the appropriately crossed Key next to the advertised product

MORE EXAMPLES
Food
Drink
you are here> Cosmetics and Toiletries
Clothes
Restaurant Menus

Dodgy, and frankly quite silly names and designs
© Looking-Glass and VeggieGlobal 2002

 

SIGN THE PETITION

Mail this Campaign to a Friend

Have a Question?
Here are lots of useful Q and A's

For more choices, use the NOVA Key Campaign Menu top left of this page to explore.

What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Copyright Information
©2000 onwards Looking-Glass and The Nova Key.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your website please
contact us with your enquiry.
Manufacturers wishing to apply to use the NOVA Key
click here

 

GNU SHOES PICTURE
Oh yes... New shoes and trainers may well turn out to be full of raw hide.

NOTE: Website E-tailers and food catalogue companies licensed to use the NOVA Key label will show the appropriately crossed Key next to the advertised product

MORE EXAMPLES
Food
Drink
Cosmetics and Toiletries
you are here> Clothes
Restaurant Menus

Dodgy, and frankly quite silly names and designs
© Looking-Glass and VeggieGlobal 2002

 

SIGN THE PETITION

Mail this Campaign to a Friend

Have a Question?
Here are lots of useful Q and A's

For more choices, use the NOVA Key Campaign Menu top left of this page to explore.

What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Copyright Information
©2000 onwards Looking-Glass and The Nova Key.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your website please
contact us with your enquiry.
Manufacturers wishing to apply to use the NOVA Key
click here

 

TO THE FRONT PAGE OF VEGGIEGLOBAL Flowers Animation
Looking-Glass Homelands reception. Click on this house if you ever get lost.


Looking-Glass © all rights reserved