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Labelling
Examples Revealed!
How
The 
Key can work
on food labels
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EXAMPLES
you
are here> Food
Drink
Cosmetics
and Toiletries
Clothes
Restaurant
Menus
Although
these product labels below are fictitious, the additives and ingredients
that end up in similar products at your local stores are very much
real.
The simple
thing to remember is that any letter on a Nova Key label ("N",
"O", "V", or "A") -
crossed in red means that it
becomes a clearly informed choice for veg*ns or ethically
minded consumers. I.e if there's a red cross through the V and you
are a veggie, then don't buy.
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| Here's
a classic example of "when is bacon not bacon?"… when it's an
artificial flavour. Veggies can eat these "bacon"
flavoured potato chips … but they most likely won't be able
to eat the cheese flavoured chips because they could contain
real cheese with animal derived rennet. (even the potatoes and
additives in this pretend product are organic! |
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This loaf
of bread is probably a turnoff for meat eaters as well as veggies.
It contains Cysteine (or Cystine) Plus the wheat is genetically
modified etc.
According to the Vegetarian Resource Group (www.vrg.org ), their
research indicates that Cysteine, also known as l-cystine is
sourced from human hair! ... YUK!
A very small quantity (often, the hair of third world women)
is used in less than 5% of all bread products... alternatively
animal hair is also used. |
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| The NOVA Key on this breakfast
cereal box is an extreme example! It shows that isn't suitable
for veggies because it contains not one but three animal derived
products. Gelatine (perhaps from the feet of a donkey) to make
the fruity bits chewy. Then there's the sucrose, which has been
filtered through bone ashes. And finally the colouring Cochineal,
which is made from crushing thousands of insects. There are
also other artificial sweeteners and additives in this product
that have been tested on animals. The cereal itself is from
GM crops and the fruit sprayed with chemical pesticides! |
NOTE:
Website E-tailers and food catalogue companies licensed to use the
NOVA Key label will show the appropriately crossed Key next to the
advertised product
MORE
EXAMPLES
you
are here> Food
Drink
Cosmetics
and Toiletries
Clothes
Restaurant
Menus
Dodgy,
and frankly quite silly names and designs
© Looking-Glass and VeggieGlobal 2002
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Have a Question?
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For
more choices, use the NOVA Key Campaign Menu top left of this
page to explore.
What You Can Do In Your
Own Time To Help
UNITED KINGDOM and
IRELAND site visitors
Due
to the current state of labelling practices in the UK, it's
worth keeping a vigilant eye open for products with "V"
or "O" style labels on them. And if you have doubts
about a product's authenticity as being totally meat free
or organic etc, then contact the stores management or the
producers themselves. Tell us about it as we will keep this
site updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Europe Mainland, USA,
Canada, Australia, Asia and New Zealand site visitors
Your
observations and information about the labelling situation
in your country is vital to our NOVA Key campaign. Tell
us your thoughts and findings as we will keep this site
updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Copyright
Information
©2000 onwards Looking-Glass and VeggieGlobal.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your
website please contact
us with
your enquiry.
Manufacturers wishing to apply to use the NOVA Key click
here
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