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The Looking-Glass and VeggieGlobal
Ethical Labelling Campaign ...
The NOVA
Key©

Vote for The NOVA Key
Apply to Use The NOVA Key

Support the NOVA Key Campaign

Report any suspected mis-crossing of the NOVA Key here

"Mis-crossing" means that one of the letters on the NOVA Key hasn't been crossed when it should have.
The first thing to check is the ingredients list on a product or on a restaurant menu. If this differs from the ingredients on the NOVA Key Ingredients Check List then it may be that the Key on the product or menu has been wrongly crossed. Occasionally a product's ingredients may have changed, but the NOVA Key is still correct and valid, so refer to the Ingredients Check List before using this form.

IF YOU HAVE SEEN A PRODUCT USING THE NOVA KEY WHICH YOU SUSPECT IS BEING USED WITHOUT PERMISSION / LICENCE PLEASE INFORM US USING THIS FORM BELOW ... THANK YOU

Since there are no reported miss-crossings of the NOVA Key in general use at this time, the ingredients check list has not yet been activated.

NOTE: If you see a NOVA Key in use it should be accompanied by the following website address:
www.looking-glass.co.uk/novakey
If it isn't or you suspect the Key is being used without permission please use the form and provide details.

Thank You

Your Full Name:
Your Email Address:
Please confirm your Email Address:
Your Home Country (and town would be helpful):
Full Name of Product (i.e. "organic red onion chutney" or "wild honey shampoo"):
What kind of establishment is it? (tick only one)
manufacturer
shop own brand
restaurant
beauty / hair salon
e-tailer

general store
Name of manufacturer / restaurant / salon / shop or e-tailer
(if e-tailer please provide website address):
Address of Shop / Salon / Restaurant: (Include name of country)

 

Please write here the ingredients found on the product:
Please make sure you get this exactly right - even the awkward chemical words!

 

Now please tick the relevent box to show how the NOVA Key Label has been crossed on the suspect product:
"N"
CROSSED
NOT CROSSED
"O"
CROSSED
NOT CROSSED
"V"
CROSSED
NOT CROSSED
"A"
CROSSED
NOT CROSSED
Any Comments?
Please provide any further information that you think may help us with our enquiries (max
60 words approx)

 

...Thank You

If you need to correct mistakes

 

SIGN THE PETITION

Mail this Campaign to a Friend

Have a Question?
Here are lots of useful Q and A's

For more choices, use the NOVA Key Campaign Menu top left of this page to explore.

What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
Vote and add your comments
Investigation and Case Studies
Q and A's
Nova Key Examples on Products

Copyright Information
©2000 onwards Looking-Glass and VeggieGlobal.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your website please
contact us with your enquiry.
Manufacturers wishing to apply to use the NOVA Key
click here

 

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You are currently viewing a sub-site which is part of a unique non-profit web retreat.
Looking-Glass.co.uk and its sister site VeggieGlobal.com provide extensive resources on vegetarianism, animal welfare, humanitarianism, conservation, global healing campaigns and more. Also see our major news site.
This retreat is designed to help empower and inspire the world to think and act with natural diligence and compassion.
Thank you for caring.

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