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The Looking-Glass and VeggieGlobal
Ethical Labelling Campaign ...
The NOVA
Key©®

A selection of your Comments and Letters
Comments Front Page I More Comments next page >>>>

 

April 5 2008
From:
J.S. Alfreton, England
Excellent idea !!!!

Please use the voting form to add your comments

April 4 2008
L.H. Plymouth, England
Its a great idea, I'm fed up of not knowing which foods I can and can't eat.

Please use the voting form to add your comments

April 3 2008
From:
J.L. NY, USA
Love this concept! It would make shopping so much easier!.

Please use the voting form to add your comments

March 27 2008
From:
P.M. Glasgow, Scotland
This is the perfect solution to confusion when food shopping! I know that the biggest issue for me is knowing what's what; and with NOVA it's clearly pointed out!!.

Please use the voting form to add your comments

March 23 2008
From:
B.N, Liverpool, Australia
II like the NOVA idea, thats great. I have seen some products claim suitable for vegans but at the same time using egg in their ingredients. Surprised?!!

Please use the voting form to add your comments

March 11 2008
From: E.J.S. Nottinghamshire, UK
I think it's a fantastic idea, it will save everyone a lot of time. I have to keep a list with me of all the animal products that may be misleading.

Please use the voting form to add your comments

March 2 2008
From:
M.A. Bristol, UK
This would make food shopping for vegans so much easier!

Please use the voting form to add your comments

Feb 29 2008
From: A.F. Sydney, Australia
I think it's an absolutely fantastic idea. It's so unfair that just because someone chooses not to consume animal products, they must spend hours shopping, just to analyse some pathetically small label and then have to memorise every additive number to determine if it was derived from animal products. RIDICULOUS!

Please use the voting form to add your comments

Feb 11 2008
From:
T.J.S. UK
This would be a great idea for fast food and restaurant menus too!

The NOVA Key (VeggieGlobal & Looking-Glass) Replies:
See
Restaurant NOVA Key examples

Please use the voting form to add your comments

Jan 25 2008
From: A.H. Southampton, UK
I think it's a very good idea, because I hate having to spend ages scanning labels to see if I can eat the product or not!!

Please use the voting form to add your comments

Jan 1 2008
From:
J.P, Wales
Food labeling is 'misleading' and is not aimed to provide transparency to the consumer regardless of what supermarkets say. Perhaps they should ask consumers! It is about time that the supermarkets got behind labeling like 'NOVA' and started matching their efforts towards their customers needs and well being with their efforts towards generating profits.

Please use the voting form to add your comments

Dec 29 2007
From: S.T. Melbourne, Australia
Not vegetarian but muslim and NOVA key concept would help to identify foods that are halal.

Please use the voting form to add your comments

Dec 12 2007
From:
S.M, Montreal, Canada
We must make this happen!! It would help out so many individuals and help promote vegetarianism. It would especially help newly vegetarian (on the way to full vegan) people like me who spend hours reading labels to assure no animal products are present!

Please use the voting form to add your comments

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What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
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Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
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Copyright Information
©2000 onwards Looking-Glass and VeggieGlobal.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your website please
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