The Looking-Glass and VeggieGlobal
Ethical Labelling Campaign ...
The NOVA
Key©

A selection of your Comments and Letters
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Nov 20 2007 From: J.P. Liverpool, UK Would be so much easier for one and all if this (The NOVA Key) happened :) Please use the voting form to add your comments

Nov 20 2007 From: N. England Hooray. Such an ethical labelling system is long overdue in the works. Please use the voting form to add your comments

Nov 20 2007 From: J.H. United Kingdom Thanks for taking some initiative, let's hope it becomes law in the UK. Please use the voting form to add your comments

Nov 14 2007 From: D. Perth, Western Australia This sounds like a great system! Currently the only way to tell if some additives (like "Emulsifier 471") are animal- or plant-derived is by contacting the manufacturer. Please use the voting form to add your comments

Nov 11 2007 From: S.S. Moreno Valley California, USA I see no reason for manufacturers not to do this unless they are ashamed of their products. Please use the voting form to add your comments

Nov 11 2007 From: A.B, Marshfield USA I'm a vegan, and seeing labels that read "vegan" that still have dairy or gelatin in them can get SO annoying. This is SUCH a good campaign and I support it 100%! Please use the voting form to add your comments

Nov 10 2007 From: B.A.R. USA This would be a great law.. it would make my life as a vegan close to effortless. Enough said, it should be done. Now. Please use the voting form to add your comments

Nov 9 2007 From: E.F, Florida USA I don't consider myself a vegetarian, because I am a Vegan! We need labels, too! The NOVA Key (VeggieGlobal & Looking-Glass) Replies: The NOVA Key proposals do indeed clearly cover Vegan. Please see NOVA FAQs or read the opening page information. Please use the voting form to add your comments

Nov 9 2007 From: C.V.A. USA Being a vegan, I'm used to reading everything on food labels. The NOVA Key would make things so much easier while I am food shopping.. Please use the voting form to add your comments

Nov 9 2007 From: S.M, USA This would make shopping so much easier! Please use the voting form to add your comments

Nov 9 2007 From: C.V.A. USA Being a vegan, I'm used to reading everything on food labels. The NOVA Key would make things so much easier while I am food shopping.. Please use the voting form to add your comments

Nov 9 2007 From: M.H, WV. USA As a vegan, I would greatly appreciate knowing at a glance whether a product contains animal derived ingredients. There are serveral ingredients that can be from either plant or animal sources, and I would like to be able to differentiate without having to contact the manufacturer myself. Yes for the NOVA Key Please use the voting form to add your comments

Nov 9 2007 From: T S. USA PLEESE GET THIS!!!. Please use the voting form to add your comments

Nov 6 2007 From: L.H, England Good idea - vegetarian food in restaurants is particularly suspicious and needs better guidelines and training of chefs. Incorrect food labelling should be an offence, as per the trade's description act. Please use the voting form to add your comments

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SIGN THE PETITION Mail this Campaign to a Friend Have a Question? Here are lots of useful Q and A's For more choices, use the NOVA Key Campaign Menu top left of this page to explore. What You Can Do In Your Own Time To Help UNITED KINGDOM and IRELAND site visitors Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports. Vote and add your comments Investigation and Case Studies Q and A's Nova Key Examples on Products Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports. Vote and add your comments Investigation and Case Studies Q and A's Nova Key Examples on Products Copyright Information ©2000 onwards Looking-Glass and VeggieGlobal. Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution. If you wish to help promote the NOVA Key Campaign on your website please contact us with your enquiry. Manufacturers wishing to apply to use the NOVA Key click here