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The Looking-Glass Ethical Clarity Labelling Campaign ...
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A selection of your Comments and Letters
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Oct 23 2007
From: A.M. Motherwell, Scotland
I think it is a great idea because food, clothing and cosmetics labels these days simply seem to confuse rather than inform. The NOVA Key concept takes the key things people would like to know about a product and makes them much clearer straight away.

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Aug 29 2007
From:
P.M.B, MI USA
The NOVA system sounds like a wonderful and necessary concept. It is so hard to decipher labels these days!l.

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July 25 2007
From: M.W. Leeds, UK
I have wanted something like this for years and now I have found this. ITS THE ONE!!

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July 23 2007
From:
S.L.M. Long Beach, California, USA
This is something that is useful for people who aren't vegetarian or vegan, health conscious people will benefit from this labelling as well.
... I think this whole thing is wonderful.

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July 22 2007
From: K.L. Chicago, USA
I am vegan and have to check ingredients all the time. this would be so helpful!

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July 19 2007
From:
B.S. Wilmington, USA
This is the best idea ever!

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June 22 2007
From: E.T. USA
I would feel so much more comfortable if I could tell at first glance at a product and figure out if I could eat it as a vegan. Yes for NOVA Key Labeling.

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June 19 2007
From:
M.E. London, UK
Why should we be deceived by food manufacturers? I am sure they would recall products with broken glass in? Well that's how I feel when an animal by-product has passed my lips! Yes for NOVA Key Labeling.

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June 6 2007
From: E.K. Ireland
The NOVA Key would be very helpful for not just those who are vegetarian, but in fact for anyone who likes to know what there eating!

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May 30 2007
From:
P.W. Newcastle, UK
It should be applied to alcohol too. Ones over a certain, very low ABV don't have to list their ingredients and many are filtered with issinglass etc.

The NOVA Key (VeggieGlobal & Looking-Glass) Replies: The NOVA Key does indeed cover alcohol too (see NOVA Key examples on drink)

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May 15 2007
From: N.H. Lancashire, UK
I think we all have a right to know what is being put into the food's we eat. If companies wish to hide the fact's then maybe they should be considering the ethics behind the product's they are using.Yes for NOVA Key Labeling.

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May 10 2007
From:
K.C Michigan, USA
I am a vegan and have to spend hours in grocery stores just reading labels to figure out if my groceries are vegan. Yes for NOVA Key Labeling.

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May 7 2007
From: J.H. Swindon, England
The NOVA Key is exactly the type of labelling I wish for everytime I'm food shopping... I am always the weirdo stood reading labels for ages!

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May 5 2007
From:
C.J Merseyside, England
So many products are NOT clearly labelled as vegetarian friendly....or not ! It's all guesswork. Yes for NOVA Key Labeling.

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What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
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Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
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Investigation and Case Studies
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Nova Key Examples on Products

Copyright Information
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Unauthorized copying of the NOVA Key or of any information on these pages will be subject to prosecution.
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