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Your
Comments and Letters plus Voter Demography
Please note that
although thousands of you from all around the world have kindly
commented so positively about the NOVA Key, we can only publish
a brief selection on the following
comments pages.
Thanks to all of you for your continuing support!
Examples
of recent comments:
From:
S.L.M. Long Beach, California, USA
This is something that is also useful for people who aren't
vegetarian or vegan, health conscious people will benefit from this
labelling as well.
... I think this whole thing is wonderful.
From:
L.H, England
Good idea - vegetarian food in restaurants is particularly suspicious
and needs better guidelines and training of chefs. Incorrect food
labelling should be an offence, as per the trade's description act.
From:
S.S. Moreno Valley California, USA
I see no reason for manufacturers not to use this (NOVA Key)
unless they are ashamed of their products.
From:
A.M. Motherwell, Scotland
I think it is a great idea because food, clothing and cosmetics
labels simply seem to confuse rather than inform. The NOVA Key concept
takes the key things people would like to know about a product and
makes them much clearer straight away.
Lots
more on the Comments Pages >>>>
| Meanwhile
... A statement from the NOVA Key regarding the beef being put
back into Bovril
NOVA Key Voters and VeggieGlobal
subscribers may have previously noted that we enthusiastically
explained that Bovril was suitable for vegetarians. This is
certainly no longer the case because the beef is now back
in Bovril. We feel that Unilever, the manufacturers of Bovril,
have shot themselves in the foot by loosing millions of vegetarian
customers. During the ban on beef imports and exports relating
to the BSE scare, Unilever removed the beef extract from Bovril.
During this period VeggieGlobal "tested" the vegetarian
Bovril on a large number of avid meat-eaters. Not one of them
could tell the difference that the beef extract had been removed
- and most refused to believe that it wasn't full of beef!
Even Unilever themselves admit that their consumer testing
showed there is no difference in taste between Bovril with
or without the beef extract. So we ask, why on earth does
Unilever insist on killing thousands of animals each year
to add to a product which simply does not require such an
ingredient to satisfy meat-eaters? Many vegetarians who eat
meat-like products and who recognize the nutritional benefit
of yeast (a main ingredient of Bovril), preferred the taste
of Bovril over the much sharper taste of Marmite - or at least
enjoyed having the option to choose between these products.
Shame on Unilever.
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Voter
Demography
The
average age of Internet users has to be taken into account,
but even with this adjustment the vast majority of NOVA
Key votes come from the generation between 16 and 30 years
of age. A sharper decline begins to show in 40 to 50 age
group. There is far less interest in ethical labelling in
generations from 50 onward (and by 65 onwards almost no
interest).
Labelling comments also show a very strong support for NOVA
Key in the growing populace of under 30's - particularly
16 to 21 being the most perceptive and educated consumers
now aspiring to green / environmentally friendly / healthier
choices. In 6 years the voting trends have however shown
that as the younger "greener" generations grow
older, more votes are proportionaly received from maturing
age groups. Manufacturers take note.
(To apply to use the NOVA Key on your product visit The
NOVA Key Licensing Site for Trade)
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Voter Age
Groups
16-21
22-30
31 - 40
41 - 50
51 - onwards
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To
the Comments Pages >>>>
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SIGN
THE PETITION
Mail
this Campaign to a Friend
Have a Question?
Here
are lots of useful Q and A's
For
more choices, use the NOVA Key Campaign Menu top left of this
page to explore.
What You Can Do In Your
Own Time To Help
UNITED KINGDOM and
IRELAND site visitors
Due
to the current state of labelling practices in the UK, it's
worth keeping a vigilant eye open for products with "V"
or "O" style labels on them. And if you have doubts
about a product's authenticity as being totally meat free
or organic etc, then contact the stores management or the
producers themselves. Tell us about it as we will keep this
site updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Europe Mainland, USA,
Canada, Australia, Asia and New Zealand site visitors
Your
observations and information about the labelling situation
in your country is vital to our NOVA Key campaign. Tell
us your thoughts and findings as we will keep this site
updated with your reports.
Vote
and add your comments
Investigation
and Case Studies
Q
and A's
Nova
Key Examples on Products
Copyright
Information
©2000 onwards Looking-Glass and VeggieGlobal.
Unauthorized use of the NOVA Key or copying / reproduction
of any information on these pages is strictly forbidden and
will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your
website please contact
us with
your enquiry.
Manufacturers wishing to apply to use the NOVA Key click
here
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