must correctly "initialize" the NOVA Key on their product.This
means they may need to add a cross to a NOVA letter to clearly
show if, for example, that the product is NOT suitabe for vegetarians,
and so on.
The "Current Trust Rating" (from 0 to 100%) on the product
checklist shows how successful the manufacturer has been at applying
the NOVA Key to its products without wrongly initializing the
letters. The higher the Trust Rating percentage the better the
manufacturer's overall success.
When cross-checking the NOVA Key between an actual product (or
restaurant menu) and the list below, it should always be that
the check list below is the most correct and up-to-date. If the
initialized NOVA Key on the product differs from the initialization
on this check list then it may be the Key on the product or menu
has been wrongly crossed. Occasionally a product's ingredients
may have changed, but the NOVA Key check list reflects these changes
straight away. So please refer to this list carefully and if you
think that a product listed below is showing an incorrectly initialized
"NOVA Key" on its packaging then please use this
form to tell The NOVA Key administration.
NOTE: If you
see a NOVA Key in use it should be accompanied by the following
If it isn't, or you suspect the Key is being used without
permission, then please use this
form and provide details. Thank
LAIBACH - GOLDSMITH
CURRENT TRUST RATING 100 %
Laibach Jewellery NOVA Key Crossings
A product has to be 95% organic to
allow the NOVA Key "O" to be left uncrossed. There may occasionally
be a Laibach piece where you see that the "O" for Organic has been
crossed on the NOVA Key to show that it contains non-organic materials.
For example, this might be on a jewellery piece which may consist
of a quantity of sea-glass, bringing the entire piece above the
organic threshold. Glass or plastics are not "organic". We only
ever use recycled glass (sea-glass) and on very rare occasions recycled
biodegradable plastic from vegetable crop derivatives. Minerals
and metal ores are exempt from a NOVA Key cross on the "O" for Organic.
This is because ores such as gold and other pure precious metals
are a natural earth deposit. If a piece contains glue, we are not
required to cross the "O" in this case, since a glue's non-organic
ingredients will make up less than 5% of the overall product. As
mentioned above, a product has to be 95% organic to allow the NOVA
Key "O" to be left uncrossed. The glues we use are suitable for
vegans. The "A" for animal welfare may need to be crossed on non-food
products if it contains a chemical additive (such as glue) which
has been tested on animals since 1985. The glue Laibach uses if
necessary in jewellery fixings has never been tested on animals
and is vegan friendly. Precious metals and stones are mostly extracted
from the earth to the detriment of natural flora and fauna habitats.
The "A" may be underlined with a light green bar if metals used
in a product are only from a recycled source and have not been freshly
extracted from the ground. All our precious metals are from a strictly
monitored recycled source. We gather our non-precious surface stones,
such as pebbles and sea-glass by hand without negative impact to
the environment or its ecosytem. Any diamonds we include in our
pieces are lab-created* or reclaimed from old jewellery (subject
to our 10 year threshold principle). Some customers prefer the style
of black rubber neck cord or black cotton cord instead of metal
chains on certain pendants and necklaces (as seen on a couple of
our example pieces). Because of this, we offer the option of these
materials by customer request only. However, the source of the ingredients
of these cord options have so far been impossible to fully determine:
a) Whether or not the rubber or cotton neck cord contains any animal
derivatives. b) Whether or not either the rubber or cotton neck
cord is made from recycled materials. c) Whether or not the cotton
neck cord is organic. Some manufacturers or suppliers give tenuous
or conflicting information about these considerations, and since
they are unable to provide straightforward answers, we do not apply
the NOVA Key to rubber or cotton neck cord until we can correctly
initialise their ethical make-up. At present, vegans may wish to
avoid the rubber cord and we suggest you choose our hand-crafted
chains instead. *The NOVA Key has presently determined that Lab-Created
diamonds do not require crossings on the "A" or "N". Lab-grown diamonds,
using HPHT or CVD processes, constitute identical elements to mined
diamonds. Being lab-grown they are not a detrimental risk to natural
selection and therefore categorized as exempt from "N" (and also
"O" crossings as in the case of precious metals and gems). However,
mined stones and precious metals (not recycled) will incur a cross on the "A" if shown to have caused unrecoverable displacement
and destruction of flora and fauna habitat.
this Campaign to a Friend
Have a Question?
are lots of useful Q and A's
more choices, use the NOVA Key Campaign Menu top left of this
page to explore.
What You Can Do In Your
Own Time To Help
UNITED KINGDOM and
IRELAND site visitors
to the current state of labelling practices in the UK, it's
worth keeping a vigilant eye open for products with "V"
or "O" style labels on them. And if you have doubts
about a product's authenticity as being totally meat free
or organic etc, then contact the stores management or the
producers themselves. Tell us about it as we will keep this
site updated with your reports.
and add your comments
and Case Studies
Key Examples on Products
Europe Mainland, USA,
Canada, Australia, Asia and New Zealand site visitors
observations and information about the labelling situation
in your country is vital to our NOVA Key campaign. Tell
us your thoughts and findings as we will keep this site
updated with your reports.
and add your comments
and Case Studies
Key Examples on Products
©2000 onwards Looking-Glass and The Nova Key.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your
website please contact
Manufacturers wishing to apply to use the NOVA Key click