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The Looking-Glass Ethical Clarity Labelling Campaign ...
The NOVA
Key©

Ingredients Check List

A manufacturer must correctly "initialize" the NOVA Key on their product.This means they may need to add a cross to a NOVA letter to clearly show if, for example, that the product is NOT suitabe for vegetarians, and so on.
The "Current Trust Rating" (from 0 to 100%) on the product checklist shows how successful the manufacturer has been at applying the NOVA Key to its products without wrongly initializing the letters. The higher the Trust Rating percentage the better the manufacturer's overall success.
When cross-checking the NOVA Key between an actual product (or restaurant menu) and the list below, it should always be that the check list below is the most correct and up-to-date. If the initialized NOVA Key on the product differs from the initialization on this check list then it may be the Key on the product or menu has been wrongly crossed. Occasionally a product's ingredients may have changed, but the NOVA Key check list reflects these changes straight away. So please refer to this list carefully and if you think that a product listed below is showing an incorrectly initialized "NOVA Key" on its packaging then please use this form to tell The NOVA Key administration.

NOTE: If you see a NOVA Key in use it should be accompanied by the following website address:
www.novakey.org.uk
If it isn't, or you suspect the Key is being used without permission, then please use this form and provide details.
Thank You.

ATELIER LAIBACH - GOLDSMITH

CURRENT TRUST RATING 100 %

PRODUCT NAME
Correct NOVA Key Initialization - How it should be displayed on the product ...
Optional NOVA Key Subtext
Ingredients List
(if applicable)

Laibach Handmade Bespoke Ethical Jewellery

(Applies to most pieces except select pieces listed below)

Nova Key Clear N - No GM or artificial additives Nova Key Clear O - 95 percent or more organic Nova Key - Suitable for vegans Nova Key Clear A - Not tested on animals
Nova Key Clear N - No GM or artificial additives See "Manufacturers Comments"
Nova Key Clear O - 95 percent or more organic See "Manufacturers Comments"
Nova Key - Suitable for vegans All new and reclaimed Laibach pieces are suitable for vegans.
Nova Key Clear A - Not tested on animals No ingredients used in Laibach jewellery have been animal tested. All ingredients are rainforest friendly.
 

INGREDIENTS: Recycled precious metals, natural pebbles, reclaimed precious stones (subject to 10 year threshold principle).
Atelier Laibach Sea-Glass Jewellery Pieces containing glass which sums up to over 5% of the entire piece
Nova Key Clear N - No GM or artificial additives Nova Key Clear O - 95 percent or more organic Nova Key - Suitable for vegans Nova Key Clear A - Not tested on animals
Nova Key Clear N - No GM or artificial additives See "Manufacturers Comments"
Nova Key Clear O - 95 percent or more organic See "Manufacturers Comments"
Nova Key - Suitable for vegans Suitable for Vegans
Nova Key Clear A - Not tested on animals No ingredients used in Laibach jewellery have been animal tested. All ingredients are rainforest friendly.
 
INGREDIENTS: Recycled precious metals, natural pebbles, Sea-glass.
Atelier Laibach Hand -Made Jewellery Pouch
Nova Key Clear N - No GM or artificial additives Nova Key Clear O - 95 percent or more organic Nova Key - Suitable for vegans Nova Key Clear A - Not tested on animals
Nova Key Clear N - No GM or artificial additives See "Manufactuerers Comments"
Nova Key Clear O - 95 percent or more organic See "Manufacturers Comments"
Nova Key - Suitable for vegans Suitable for Vegans
Nova Key Clear A - Not tested on animals This product or its ingredients have not been animal tested. All ingredients are rainforest friendly.
 
INGREDIENTS: Natural Organic Bamboo, Natural Raffia, Natural Recycled Card

Manufacturers Comments

Laibach Jewellery NOVA Key Crossings

A product has to be 95% organic to allow the NOVA Key "O" to be left uncrossed. There may occasionally be a Laibach piece where you see that the "O" for Organic has been crossed on the NOVA Key to show that it contains non-organic materials. For example, this might be on a jewellery piece which may consist of a quantity of sea-glass, bringing the entire piece above the organic threshold. Glass or plastics are not "organic". We only ever use recycled glass (sea-glass) and on very rare occasions recycled biodegradable plastic from vegetable crop derivatives. Minerals and metal ores are exempt from a NOVA Key cross on the "O" for Organic. This is because ores such as gold and other pure precious metals are a natural earth deposit. If a piece contains glue, we are not required to cross the "O" in this case, since a glue's non-organic ingredients will make up less than 5% of the overall product. As mentioned above, a product has to be 95% organic to allow the NOVA Key "O" to be left uncrossed. The glues we use are suitable for vegans. The "A" for animal welfare may need to be crossed on non-food products if it contains a chemical additive (such as glue) which has been tested on animals since 1985. The glue Laibach uses if necessary in jewellery fixings has never been tested on animals and is vegan friendly. Precious metals and stones are mostly extracted from the earth to the detriment of natural flora and fauna habitats. The "A" may be underlined with a light green bar if metals used in a product are only from a recycled source and have not been freshly extracted from the ground. All our precious metals are from a strictly monitored recycled source. We gather our non-precious surface stones, such as pebbles and sea-glass by hand without negative impact to the environment or its ecosytem. Any diamonds we include in our pieces are lab-created* or reclaimed from old jewellery (subject to our 10 year threshold principle). Some customers prefer the style of black rubber neck cord or black cotton cord instead of metal chains on certain pendants and necklaces (as seen on a couple of our example pieces). Because of this, we offer the option of these materials by customer request only. However, the source of the ingredients of these cord options have so far been impossible to fully determine: a) Whether or not the rubber or cotton neck cord contains any animal derivatives. b) Whether or not either the rubber or cotton neck cord is made from recycled materials. c) Whether or not the cotton neck cord is organic. Some manufacturers or suppliers give tenuous or conflicting information about these considerations, and since they are unable to provide straightforward answers, we do not apply the NOVA Key to rubber or cotton neck cord until we can correctly initialise their ethical make-up. At present, vegans may wish to avoid the rubber cord and we suggest you choose our hand-crafted chains instead. *The NOVA Key has presently determined that Lab-Created diamonds do not require crossings on the "A" or "N". Lab-grown diamonds, using HPHT or CVD processes, constitute identical elements to mined diamonds. Being lab-grown they are not a detrimental risk to natural selection and therefore categorized as exempt from "N" (and also "O" crossings as in the case of precious metals and gems). However, mined stones and precious metals (not recycled) will incur a cross on the "A" if shown to have caused unrecoverable displacement and destruction of flora and fauna habitat.

 

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What You Can Do In Your Own Time To Help

UNITED KINGDOM and IRELAND site visitors

Due to the current state of labelling practices in the UK, it's worth keeping a vigilant eye open for products with "V" or "O" style labels on them. And if you have doubts about a product's authenticity as being totally meat free or organic etc, then contact the stores management or the producers themselves. Tell us about it as we will keep this site updated with your reports.
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Europe Mainland, USA, Canada, Australia, Asia and New Zealand site visitors

Your observations and information about the labelling situation in your country is vital to our NOVA Key campaign. Tell us your thoughts and findings as we will keep this site updated with your reports.
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Investigation and Case Studies
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Nova Key Examples on Products

Copyright Information
©2000 onwards Looking-Glass and The Nova Key.
Unauthorized use of the NOVA Key or copying / reproduction of any information on these pages is strictly forbidden and will be subject to prosecution.
If you wish to help promote the NOVA Key Campaign on your website please
contact us with your enquiry.
Manufacturers wishing to apply to use the NOVA Key
click here

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